3 Steps to Better Leverage Your Marketing Data

3 Steps to Better Leverage Your Marketing Data

By Chrisella Herzog, CEO of Humble & Hustle Studios

Analytics are key to success in your digital marketing, no matter what industry you’re in or what size your business is. Digital platforms provide so much data and it’s revolutionary for small businesses to have access to all this information and relatively cheap market research.

But data is only as good as what you do with it. If you don’t understand what your data is telling you, you’re missing out on key business insights that can help you grow.

When you start to look at your analytics, there are three basic steps you can take:

1) Define your goals. If you start with your goal in mind, the data will tell you much more clearly how your business is doing in reaching those goals. Different goals will require you to collect and track different data points.

2) Understand which statistics match your goal. If your goal from an ad campaign is to increase your sales, then running an ad and tracking data that increase your follower count isn’t the most effective way of reaching that goal.

Here are a few basic terms you should know and understand when starting a new campaign:

a) Clicks vs. Landing Page Views: Have you ever accidentally clicked an ad, then hit the back button before the page loaded? You’re not alone! Digital platforms measure clicks and landing page views differently. A “click” is every time someone clicks your post or ad; a “landing page view” is when they click and allow your site to load before navigating away.

b) People Viewed vs. Impressions: These two data points are related, but not quite the same. “People Viewed” is the number of people who have seen your post or ad. “Impressions” can be much higher, but that can be because the same person could have seen the post multiple times.

c) Lead: A lead is measured as someone who clicked on a button that entered them into your sales cycle. That could mean they downloaded a lead magnet or they scheduled a call with you.

d) Conversion/Purchase: A conversion is measured as someone who came to your website and made a purchase or signed up for a service. Depending on your sales funnel, this could also be someone who requested an estimate.

3) Track your data. This is so important to know how your marketing campaigns are performing. Are you increasing the number of people coming to your website? Are your ads working, but getting more expensive? Create a simple spreadsheet where you can bring all this data together to look at over a period of time.

All of this information can be confusing and overwhelming — not to mention time-consuming — for an entrepreneur or small business owner trying to serve their customers well. This is where a marketing expert can step in to guide you to the most important data points.

If you’re ready for some assistance in this area, schedule a call with the Humble & Hustle Studios team!

Monique Flesher, Monique Jacqueline Design

Monique Flesher, Monique Jacqueline Design

Meet Ms. Monique! She is one of our lovely Ambassadors and a rockstar Interior Designer. Not only is she great at creating savvy spaces, she is one saavy business lady! Sitting with her and chatting business created more dynamic ideas than I knew what to do with! Go get on this lady’s schedule for coffee, don’t forget your notebook-because you are going to want to take notes!

Share something about yourself that can’t be found on your resume.
I am French Basque. I am first generation here in the United States, I have an incredible work ethic and am very genuine.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My father has been my role model. I always figured that if I could be as honorable as he, I would go far in life! He always put his family first and worked his ass off for us to have everything that he never had, The American Dream.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I would go to Europe. I love the country, the people and my family.

What is a motto or phrase you live and/or work by?
Always remember to be true to yourself and ALWAYS be YOU.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I love listening to Amy Porterfield, Darren Hardy and Alycia Wicker.

Any last words of wisdom to share with UTWNG members and future members?
Always remember to be true to yourself, in all that you do!

Lelani Craig, CommGap International Language Services

Lelani Craig, CommGap International Language Services

Oh my hell! This sweet, quiet lady is a friggin daredevil! Who knew?!! I love LOVE learning about everyone’s secret passions! Leilani has found that success in business and life is to take time to Breathe as well as to be willing to take the risks to push you further. What a rockstar!!

Share something about yourself that can’t be found on your resume.
I’m a daredevil! I love adrenaline and pushing the limits. I broke the speed record for the Las Vegas Speedway and beat all the drivers in my F1 class (and yes, I was the only girl in my class).

Who is/has been your role model/mentor? And what is one key thing they taught you?
My mother! She has a keen mind for business and has always pushed me to go further.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
A trip around the world. I would love to spend several months getting to see every place possible. No limits.

What is a motto or phrase you live and/or work by?
Breathe! I love yoga and through my practice I’ve learned of the importance of breathing. Not just regular but deep, conscious, cleaning breaths.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I love Marie Forleo! Great vlogs. Music? I love 80’s modern or new wave. No hair bands!

Any last words of wisdom to share with UTWNG members and future members?
The hardest lesson for me to learn has been to know where I am and know where I want to go. Plan, plan, update, plan, repeat. I made mistakes that hurt me and decisions that pushed me to the top. I learned from all of them. Keep a flexible eye on the goal! And remember that self care is a must. If you don’t take care of yourself, you can’t take care of business. Enjoy the journey.

Please take a moment to checkout her business for any language, translation, or interpreting services!

Jenn Kikel, K Real Estate

Jenn Kikel, K Real Estate

Holy Wow! What an inspiration reading Jenn Kikel’s words! A woman who not only pushes herself, but walks the talk as she inspires others! No Fear, Ladies! Set a goal, scare yourself, and then go for it!

Share something about yourself that can’t be found on your resume.
Something that people wouldn’t know about me from my resume is that my parents are both deceased and have been for the majority of my life. They were both entrepreneurs and raised me to go after anything that I desired so that’s where my drive and ambition comes from.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My role model has always been my mom. She was a single mom when I was 11 years old after my Dad’s suicide. I learned a lot about being independent, goal oriented, driven, and passionate about each of our dreams by watching her struggle in many ways financially and personally as I was growing up, but she was always the best leader, mentor, mother, grandmother to my kids, and businesswoman that a little girl could have in her life. I’m very lucky.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
If money wasn’t an issue, I would travel to Germany with my daughters to research my family history. We are mainly German on both sides and since my parents and all my grandparents are all deceased, I don’t have anyone to ask questions to about my ancestry. My daughters have expressed interest in going there one day.

What is a motto or phrase you live and/or work by?
No Fear. I set a goal for myself yearly to work towards achieving something that scares me and stretches me in many ways. I tend to run, not walk towards goals that create fear in myself some way. I’ll either learn from failing or achieve something amazing!

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Barbara Corcoran– I absolutely love her style and the fact that she created a huge empire off of barely any financial resources. She definitely inspires me and we’ve actually emailed eachotherJ

Any last words of wisdom to share with UTWNG members and future members?
Have a vision board and look at it daily- set one uncomfortable giant stretch goal and two small goals for the year. I do this every year and I always achieve my goals because I’m constantly thinking about them and working towards them in everything that I do all year long.

Nineveh Madsen, Founder & CEO of HER Magazine

Nineveh Madsen, Founder & CEO of HER Magazine

Have you met Nineveh yet? She’s the BOMB! Girlfriend, go get some time with her, and her experience in media and business will rock your world. I know from experience! The media exposure I have had recently can all be traced back to one event she put on..did you hear that? Game changer with Just. One. Event. What I love about Nineveh is that, yes, she has been on Tv and all that, but she is REAL, down to earth and plain ol’fun to be around. She is relatable, knowledgable, and wants to help women feel confident to push themselves to the next level. She walks the talk, people, inspiring others to do the same!

Share something about yourself that can’t be found on your resume.
The way to my heart is New York Cheesecake!

Who is/has been your role model/mentor? And what is one key thing they taught you?
My mentor in most recent years has been my Father, Francis. He’s an entrepreneur and always reminds me to stay in the game even when I face what feel like unwinnable challenges. My husband John is my love first and foremost, but a coach to me in so many ways. He teaches me to stay in the moment, and to love life. He’s so positive! I always marvel at that. Role Models – Sheryl Sandberg, Marie Forleo and any woman doing what she loves.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I’d go for a month long vacation to the Bahamas. Put me anywhere by the beach, ocean and sunshine and I’m happy! I’ve never been to the Bahamas, but it sounds magical. And I’d need a month because I’d love to learn how to once again live without all these devices! Remember when we only had pagers?

What is a motto or phrase you live and/or work by?
Do it because you want to. Do it for purpose and legacy. Not for the money. Not for the glory. But for the mission, and to create impact. I’ve learned to shift my focus on those things in recent years.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Lately, it’s been Gary Vaynerchuck. He is harsh, but sometimes it doesn’t help to be coddled. So he’s like my big brother who will tell me how it is. When I’m feeling sorry for myself, I listen to Gary V.

Any last words of wisdom to share with UTWNG members and future members?
You can’t control everything. Learn to let go, and love the journey. Everyone pushes for the destination, but the destination is always changing. So focus on the journey, and the growth that comes with it – and the person you become as a result.

Nineveh Madsen, Founder & CEO of HER Magazine.
We publish daily content at www.hermag.co focusing on trending topics, the latest news impacting women, and business articles.

 Our monthly magazine is in iTunes & Google Play. Download our app for free, and sign up for a free 7-day trail. If you love our publication, it’s $5.99/month of $59.99 a year for a subscription.

 

Paula Sageser, PCS Creative Services

Paula Sageser, PCS Creative Services

Today, we get to meet Paula. We all know and love Paula for for being a wiz at websites and all thing’s social media, but, today, we get to get to delight in her wisdom. I think the the thing that strikes me most is her balance between work and play. I know she talks about the WWW as the Wild World of the Web, but I would like to change that around a bit to describe her: She is a Wiz, is super Witty and fun when you spend time with her, and has a lot of Wisdom to share. When you encorperate your values of empathy, kindness, and creativity as main tenets of your business, you build solid relationships. When you give in these relationships from the heart with no expectations, you receive more that you thought possible!

Share something about yourself that can’t be found on your resume.
Growing up, I secretly wanted to be on Broadway, particularly in musicals. I was active in show choir and school plays in high school. My most acclaimed role (in the Vernal paper no less!) was being the wicked stepmother in Cinderella. I still enjoy that creative part of me, but would never want to do it as a living.

Who is/has been your role model/mentor? And what is one key thing they taught you?
One of my early role models was a manager at the U of U library during college, Walter Jones. He taught me that regardless of what your experiences in life have been, you can choose to remain kind and have empathy for other people. He was a very mild-mannered person who had lived through some harrowing and horrible experiences, but kept his perspective clear and his belief in the worth of others strong. His was a good example of leadership.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I’ve always wanted to go to Fiji. I loved the musical/movie South Pacific and that vision of a mystical island has stuck with me as a vision of paradise.

What is a motto or phrase you live and/or work by?
At its most simple, try to walk in someone else’s shoes. Compassion is your gift to yourself.
I’ve always loved the story of the Two Wolves:  The old man tells his grandson the story of the two wolves inside of people who do battle. One is evil – anger, envy, jealousy, sorrow, regret, greed, arrogance, resentment, false pride, lies and ego. The other is good – joy, peace, love, hope, serenity, humility, kindness, empathy, compassion, generosity, truth and faith. When the grandson asks which wolf wins, his grandfather says “the one you feed.”

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I love to read for fun and relaxation, so most of my book recommendations are Sci Fi or Fantasy novels. Guy Gavriel Kay is one of my favorite authors, one of those with a book that kept me up all night alternately crying and smiling. For inspiration on a more practical level, Maya Angelou is someone whose perspective on life reaches out and taps me on the heart.

Any last words of wisdom to share with UTWNG members and future members?
Build great relationships in your life. What you give to other people comes back in unexpected ways and at unexpected times, but giving without expectations is the only way those times will be able to surprise and delight you.

Ezralea Robbins, Mountainside Spa

Ezralea Robbins, Mountainside Spa

I am blessed to call this lady one of my besties. She says she is shy, but don’t let Ez’s “quiet” nature fool ya! She is such a powerhouse filled with purpose and determination when she is focused on her goals. Sometimes, you need to be a bit of a rule-breaker, get lost intentionally, and go find some adventure. Tha’ts what makes life interesting! Stepping in to support our annual golf tournament, she not only supports a cause, is an example of why we are all here in this group together: as we share each of our own experiences in life and business, our own journey softens as we come together with an unspoken code: Let’s Grow Together, Sister!

Share something about yourself that can’t be found on your resume.
I’m a bit stubborn and somewhat of a rule breaker. Please don’t tell me I can’t do something. You’ll make me prove you wrong.

Fortunately/Unfortunately my kids have the same attitude in life and my new saying to them is, I gave you that face don’t give it back to me.

Who is/has been your role model/mentor? And what is one key thing they taught you?
I have had many role models and mentors that have helped me along the way. I would even say that it has been my team of mentors that have been the corner stone of my success and having a couple of people by my side listening and problem solving has helped me grow my company.

The one key ongoing theme that is always drill into me or what I seem to hear is;

Believe in yourself.

Intention + Focus = Results.

And when the going get rough… tread water, you got this.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Everywhere! I am a gypsy blooded soul that loves to wander. I use to go get lost for the adventure of finding something interesting. I love the history and stories that communities tell.

What is a motto or phrase you live and/or work by?
Life will sometimes break you, allow it to break you wide open because really the only happiness in life is to love and be loved in return.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Mary Morrissey~ She teaches brain training, how to refocus and rewire your brain to think good thoughts.. Create goals through focus & Intention for best results in life.

Any last words of wisdom to share with UTWNG members and future members?
The WNG has been such a corners stone to feeling supported on this journey of business ownership. When you are wrangling the everyday throws of life and business. This group steps in to support and share experiences to soften your journey and the friends made along the way are priceless. I’m blessed to know and befriend many of the women who honor the unspoken code of let’s grow together sister.

*This is a gentle nudge and reminder for you to set some time for yourself to relax and be spoiled! Make yourself an appointment for a massage at Mountainside Spa, refresh and nourish, and then go take on the world!

Kathy LaMarr

Kathy LaMarr

I first met Kathy a few month’s ago at one of our luncheons. Her smile just draws you into conversation. She is such a lovely combination of ease and grace with a splash of spunky sassiness! I feel as women we forget that we, our life/our bodies/our spirit, are important. Kathy helps us remember that we are all rockstars with uptapped potential! As a golf sponsor for our upcoming tournament, her lessons teach us that life is like achieving that hole-in-one: It doesn’t happen over night, but with guidance, motivation, and commitment (and a little kick in the butt every now and then), we will reach our goals!

Share something about yourself that can’t be found on your resume.
I love home-baked cookies. There is absolutely no nutritional label detailing calories.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My sister-in-law, Susan Kooring, was a mentor to me at a young age. She taught me to always go out of my way to make people feel special.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Europe. I love the architecture and most of all the history associated with the European countries.

What is a motto or phrase you live and/or work by?
Helping others succeed is my success” is on my business card, but personally, my dream is to inspire women that they can be so much more than they can possibly imagine. Most women have no idea of their potential.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
This is a tough question. I love so many authors and get something different from each one. My first exposure to personal development was about 15 years ago to Andy Andrews. He teaches great principles in a story format so it was a great introduction for a newbie like me. I like Brene Brown for spiritual or self-help and Darren Hardy is great for business and personal development helping me make changes in my daily practices. I recently was at a crossroad in life of where to go next and I read The Passion Test by Janet and Chris Attwood. I would highly recommend it for anyone wanting to know their “why.”

Any last words of wisdom to share with UTWNG members and future members?
I’ve always had the firm belief that my business only grows as much as I grow personally and help other people to grow. So if I feel stagnant in my business it’s because I need to “take a look under the hood” and work on me personally. I want to work with motivated, committed and rockstar people so I know that I need to be that same type of person in order to attract those people into my life so that I can help them.

Emily Potts, Sugarhouse Coffee

Emily Potts, Sugarhouse Coffee

Where would we be without Emily and her Sugarhouse Coffee? Her place and her presence is an integral part of our Women’s Networking Group. Her passion for people (and coffee!) create a safe place for people to gather, grow, and relax over a fantastic cup of coffee! She is an inspiration to me as a mom and an Entrepreneur. She has the ability to not only balance the business side as well as maintaining such a close relationship with her kids. Not only is she another one of our golf tournament’s sponsors this year, she is an inspiration to us all to Rise Up, step out of our comfort zone and push ourselves despite obstacles in our our path! Rise up, Ladies!

Share something about yourself that can’t be found on your resume.
I LOVE being a mom. My kids are my world and I would do absolutely anything for them. I love watching them grow in bright individuals. Jaxon and Aliya Juel are my number one. They are always my priority.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My role model is my mom. She is one of the brightest, strongest and hardest working woman I know. She has taught me the importance of fighting for social justice, for not being afraid for what you believe in. My mom has always been my biggest supporter even at times I may have made it difficult to support. I am lucky to have grown up with her as a role model, a mother and a friend. She is the best.

I have had so many amazing mentors support me these past few years. A key mentor for me over the has been Karin Palle. She wants everyone to succeed and is happy to share her wealth of knowledge. She has been a cheerleader at times that I didn’t think I could succeed. Karin has pushed me to reach outside my comfort zone and conquer challenges in ways that have helped me grow Sugar House Coffee. I am forever grateful for her mentoring and friendship. I also love that if I need help with anything she can refer me to someone, very resourceful.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Australia, the Land Down Under, need I say more? I have seen so many gorgeous photos that make me dream of visiting one day, for an extended period of time so I can embrace and learn the culture and be submerged into a community there. I have a friend that lived there for a few years and it sounds amazing. I am also intrigued by the Aborigenes and would love to see their homeland and learn more about their history.

What is a motto or phrase you live and/or work by?
Currently it is “Rise Up”. I always tell me kids to Rise Up! Someone tries to pull you down? Rise Up! Be kind to them and show them they can’t bring you down with them. You have anxiety? Rise Up! Learn to breathe through it and gain control of YOU, don’t let anxiety control you (this one is said daily). Feeling sad? Rise Up! You decide today if you are going to make it a good day. These may be easier some days but I am trying to teach them, as well as myself to gain control of our lives, of our emotions so that we don’t let others decide the day we are going to have. Rise Up, it may just be the best day of your life.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Currently, the Whole 30 blog and Instagram. I have recently found out I am intolerant to gluten and lactose so I am adjusting what I eat. I love the recipes on Whole 30, even though I am doing it. All the recipes work for my dietary guidelines and most of them are delicious.

Any last words of wisdom to share with UTWNG members and future members?
Be ok with getting out of your comfort zone sometimes. You will be amazed at what you can accomplish, learn and who you can meet. I am very shy and terrified of speaking publicly, but am always amazed at how I feel and what I learn after the fact. Stepping out of my comfort zone every once in a while always turns out to be worth it.

I am so grateful for all the women I have met through WNG!

Member Feature: Carina Knecht, Ameriprise Financial Advisor

A Woman of Many Hats… Carina Knecht! 

There are various levels of involvement in the Utah Women’s Networking Group, which is great because we aim to create opportunities at all levels. One of our members, Carina Knecht, has managed to take advantage of every opportunity! She is an Ambassador. She is an Area Connector of two groups. She is the Main Sponsor for our Non-Profit Luncheon this month. Shall we go on?

When she’s not wearing her UTWNG hat, Carina is a Financial Advisor with Ameriprise Financial. She’s not only in the business of helping others pursue their wealth, she is also in the business of helping them grow their financial confidence in the future. She helps individuals balance pursuing their dreams for tomorrow with what is wanted today. In her own words, “I’m here to help you live the life you’ve earned. When you have the right advisor, life can be brilliant.”

Check out Carina’s answers to our six questions:

Share something about yourself that can’t be found on your resume.
Something that would not be found on my resume is my kids! I have biological kids and six kids who have come to call me mom. Of my biological kids, I have one (almost two) married, two teens and one 10-year-old. My “adopted” kids have come to us by way of exchange programs and other like opportunities.  

Who is/has been your role model/mentor? And what is one key thing they taught you?
Ana Bay is an inspiration to me because not only did she become a BYU Professor while raising four boys, but she exemplified her teachings which were that just because you’re a mom, you still need to pursue your dreams and aspirations. 

If you could travel anywhere in the world – money is not an issue – where would you go and why?
If money weren’t an option I would travel to Egypt! I’ve always been very fond of the history and culture there. It’s horrible, neat, and exciting all in one. 

What is a motto or phrase you live and/or work by?
A motto that I and my family try to live by is “BE NICE. WORK HARD.”

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
A favorite author of mine is Agatha Christie. She inspires me to pay attention to details and let’s face it, I’m a sucker for a good mystery. 

Any last words of wisdom to share with UTWNG members and future members?
My advice to other amazing members of this group, both now and future, is to keep working on all of your relationships because both the good parts and the bad parts can teach you a lot about yourself and the world around you. AND to always STAY POSITIVE! 

Since we already know that Carina will be at the next event, and we hope you are too, be sure to thank her for her passion for the UTWNG and ask her what she loves most.

Member Feature: Bekka Carlson, Bekka Carlson Agency – State Farm

Member Feature: Bekka Carlson, Bekka Carlson Agency – State Farm

We Invite You to Meet… Bekka Carlson! 

We love being able to feature members of the UTWNG, and we are excited to highlight Bekka Carlson with Bekka Carlson Agency – State Farm.

The Bekka Carlson Agency serves Salt Lake City and surrounding locations. They specialize in protecting your lifestyle, income, and family. The seek to help clients with home, auto, life, and renter’s insurance. Their mission is to insure what’s important to you!

Bekka has moved around. She was born in Utah, grew up in Eugene, Oregon, went to college in Missouri, worked in LA for a bit, and then landed back in Utah. She is a big sports fan (you will have to ask her what teams) and loves animals (who doesn’t?).

Curious minds want to know Bekka’s answers to our six questions:

Share something about yourself that can’t be found on your resume.
Growing up I was convinced I was going to be a movie producer. I moved to Los Angeles after college and was able to work on a few films; Rush Hour 3, Pineapple Express and Into The Wild.

Who is/has been your role model/mentor? And what is one key thing they taught you?
When I was in college I was lucky enough to have a basketball scholarship. I didn’t think that my basketball coach would’ve been my long-time mentor, but she ended up being influential by repeating frequently that the two things anyone can control outside of their physical abilities are their attitude and their effort. I find that to be true and I think it’s smart to live by.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I would obviously be Diane Lane in Under The Tuscan Sun.

What is a motto or phrase you live and/or work by?
In the time it usually takes you to complain about not wanting to do something you can usually have that issue resolved. Also, be discerning and kind.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Jim Dale’s narration of the Harry Potter series. Buy it now and enjoy the journey. 

Any last words of wisdom to share with UTWNG members and future members?
I’ve thoroughly enjoyed the associations in the group. Thanks for letting me participate and looking forward to making much more.

Reach out to Bekka and tell her thanks for being such an awesome support of the UTWNG.

Member Feature: Jodie Turner, Eagle Electric, Inc.

Member Feature: Jodie Turner, Eagle Electric, Inc.

Turn a Light on for… Jodie Turner! 

Part of what makes the Utah Women’s Networking Group go around is our dedicated members who support us at every turn. One member, in particular, is Jodie Turner of Eagle Electric, Inc.

Jodie serves as Vice President for Eagle Electric which provides electrical contractor services for new, remodel, residential, and commercial projects. They offer a full 24-hour service department, and believe that no job is too small! Something cool to note, most of their management and key employees have been with Eagle for 10 or more years.

Let’s get to know a little more about Jodie. We put her to our six-question test:

Share something about yourself that can’t be found on your resume.
Tough question. I love classic muscle cars and can be found at car shows, either taking my car or just to see the others cars a lot of weekends when the weather is nice.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My Dad. He taught me just about everything I know about my industry and continues to teach me. He also taught me that what you put out to the world comes back to you in waves (negative, positive, whatever).

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Greece and Rome (not all of Italy, just Rome)! I really want to see the ancient ruins of Greece and Rome. I am fascinated with that era.

What is a motto or phrase you live and/or work by?
I have two: “Service Above Self” the Rotary motto and “Strive not to be a success, but rather be of value” – Albert Einstein. I believe living these two things will make a person rich, not necessarily always monetarily, but in life. But I also believe that you get back what you put into the world and then some.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I don’t really have any that I follow often really. “You Are a Bad Ass” by Jen Sincero changed a lot of my outlooks about myself, “The Compound Effect” by Darren Hardy really spoke to me and I’ve been trying to implement some of that. I could go on forever. I devour books usually!

Any last words of wisdom to share with UTWNG members and future members?
Get involved. Talk, listen and get to people in UTWNG and it will be the most beneficial and amazing thing you have ever done. So many women to look up to, support and help you through just about anything, and you will also find the reverse and have many women to help and support. It gives you a whole new world of friends, and who couldn’t use more friends?

Jodie is a bright light (no pun intended) in the UTWNG. And we love that she is a kickass woman helping to lead and running an electric company! At the next event, be sure to seek out Jodie and say hi.

Member Feature: Karin Palle, The Center for Entrepreneurship at Westminster College

Member Feature: Karin Palle, The Center for Entrepreneurship at Westminster College

Our Fearless Leader… Karin Palle!

We are excited to not only have a blog, but to have the opportunity to feature the incredible members of the Utah Women’s Networking Group. We thought it would fitting to start with the leadership of the group.

Ladies and gentlemen, let’s give a standing ovation for the President of the UTWNG, Ms. Karin Palle! Although Karin is not the original founder of the group, she is definitely the engine behind its growth and success over the last six years. She is very passionate about women gathering together to learn, inspire one another, and develop deeper relationships. She is quick to tell anyone that the UTWNG is not about sales, self-promotion, and growing your business. That may happen, but only as a result of genuine relationships.

Now believe it or not, Karin does have a job outside of the UTWNG. She is the Director for The Center for Entrepreneurship at Westminster College. If you know anything about Karin, you know her passion for entrepreneurs at all levels! You will be hearing more about the Women’s Entrepreneurial Conference she is spearheading in April.

We asked Karin to take our six questions for a test drive:

Share something about yourself that can’t be found on your resume.
I was secretly married on 12/12/12 at 12:12 p.m. with 12 witnesses by Mayor Kelvyn Cullimore (Cottonwood Mayor) on my lunch break and my husband took me to Chipotle for lunch to celebrate. LOL!

Who is/has been your role model/mentor? And what is one key thing they taught you?
Public figures – Ellen DeGeneres and Oprah Winfrey – I learned the power of giving back and making a difference in my community. And, I definitely want to share Ellen’s mantra: be kind to one another.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
China – I would love to develop a woman’s networking group (yes – big aspiration) and spread the word of entrepreneurship.

What is a motto or phrase you live and/or work by?
Collaborating is more powerful than competing.
Giving is better than receiving.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Believe it or not – the UTWNG Facebook page. I learn more from our members than anywhere else. Their willingness to share their expertise is invaluable.

Any last words of wisdom to share with UTWNG members and future members?
If you focus on building relationships and sharing your knowledge and expertise, the UTWNG will be a valuable tool for your personal and professional growth.

Now when you see Karin hosting an event you can heckle her with your new knowledge! But in all seriousness, please take time to get to know Karin. We can guarantee that she wants to get to know you. She cares deeply about the UTWNG members, and about creating a meaningful environment for each and every one.

Member Feature: Michelle Carman, AGF Property ManagementPlus

Member Feature: Michelle Carman, AGF Property ManagementPlus

And We Present to You… Michelle Carman!

As a new feature of the Utah Women’s Networking Group, we are highlighting members each month. To start 2017 off on the right foot, we thought it would be fitting to introduce you to the faithful directors of this dynamic group.

Please allow us to introduce you to our Director of Community Relations Michelle Carman. When Michelle is not actively looking for new organizations for the UTWNG to partner with and support, she is busy managing her company AGF Property ManagementPlus. The company handles both commercial and residential property management – taking the stress out of owning investment properties. They serve Salt Lake County, Magna to the Wasatch Front, and Saratoga Springs to North Salt Lake. They even assist with rentals. As Michelle always says, “Just remember that I am your personal bulldog with lipstick.”

She may be a bulldog with lipstick when it comes to business, and who doesn’t want that? But on a personal level, Michelle is a woman with a gentle heart, great sense of humor, and probably has a hug waiting for you.

We asked Michelle to answer our six questions and here is what she had to say:

Share something about yourself that can’t be found on your resume.
I love to help people. I like to make sure I can do something nice for someone at least once a day. Whether it be money, food, letting them cut in line, a hug, a smile…. at least something to brighten someone’s day.

Who is/has been your role model/mentor? And what is one key thing they taught you?
When I joined a BNI group I met a gentleman that found me lost and confused. He taught me how to come out of my box, enjoy speaking, and the love of networking. Not too bad for a wall flower.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I think if I could just go on a cruise ship and sail all over, I would totally love that. My love is waterfalls and if I could go see more of them, that would make me happy.

What is a motto or phrase you live and/or work by?
Communication, patience and give.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I am not a reader or blog follower, but I do listen to BNI podcasts the most and they are done by Ivan Misner.

Any last words of wisdom to share with UTWNG members and future members?
Embrace this group, the women, and the lessons that are given you each day. We have incredible women in this group and you can learn so much and gain some amazing friends.

We are so grateful that Michelle is part of our leadership team. She is a great advocate for the UTWNG and the relationships that blossom from being involved. Please be sure to say hello to Michelle at our next event!

Member Feature: Tracey Dean, Tracey Dean Financial

Member Feature: Tracey Dean, Tracey Dean Financial

The One, The Only… Tracey Dean! 

Each month we will highlight a member of the Utah Women’s Networking Group. To kick off this new feature, we thought it would be fitting to introduce you to the faithful directors of this fabulous group.

Tracey Dean FinancialFirst up is none other than Tracey Dean of Tracey Dean Financial. To best understand how Tracey makes a difference in the world every day, here are her own words, “I am a holistic financial adviser specializing in small business planning and those in transition; new marriage, children, loss of loved one, divorce or retirement. I am here to take care of your most pressing needs. I take a needs analysis approach to help plan your individual financial blueprint to steer you to success. A fun, easy approach, that’s my goal.

Tracey serves as the Director of Events for the UTWNG. She works hard to find great venues and opportunities for members to gather together to network, build relationships and wherever possible support a worthwhile cause. And if you attend our monthly luncheons or breakfasts, you have definitely seen Tracey in action.

We have six key questions and here is what sweet, funny and direct Tracey had to say:

Share something about yourself that can’t be found on your resume.
Pretty much everything. I’m best known for my smile and for making people laugh because I am so damn funny.

Who is/has been your role model/mentor? And what is one key thing they taught you?
This is always a tough question for me, I really do not have a meaningful mentor or role model… other than Warren Buffett, I would love to pick his brain if just for one day!

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Vietnam. Up until a few years ago, I hadn’t realized the beauty. Let alone the history, as my dad fought in the Vietnam War. I’m incredibly intrigued by this amazing country.

What is a motto or phrase you live and/or work by?
I know it sounds cliché, but based on my near-death car accident, I always say, “Life is too short” and “Work hard, play harder!”

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Michael Kitces is a very successful financial advisor and he has a blog, Nerd’s Eye View. His insight into my world is amazing and extremely helpful. However, I am addicted to any TED Talk in any industry.

Any last words of wisdom to share with UTWNG members and future members?
Show up and participate. Share your insight when others are in need and… sponsor everything I ask!

We hope you enjoyed getting to know a little more about Tracey. Next time you are at an UTWNG event, walk over and say “hi” to Tracey and thank her for her dedicated service. She’s awesome and we are thrilled she is part of the leadership team.