Trends in Business for 2021

Trends in Business for 2021

By Peri Kinder

In March of 2020, everyday business practices were dumped on the trash heap. We worked from home in our PJs, eating take-out, and finding ways to pivot our business offerings to fit into the new virtual, socially-distanced landscape.

It was a vast experiment that caused many small businesses to close their doors as they lost customers and connections. Moving into 2021, we’re using those hard-earned lessons to develop brand new business models. Here are some trends happening in companies from Fortune 500s to mom-and-pop shops.

  1. More working from home. As employees set up office space in their homes, employers wondered if the traditional, brick-and-mortar office building was still necessary. Many companies discovered employees enjoyed working from home. With no commute, workers had more free time in their day, which ironically led to a greater sense of freedom – even during the COVID lockdown. Many employers plan to keep their workers virtual – or a mix of in-person and online workdays. In 2021, many employees will look for this benefit while applying for jobs.
  2. Create a virtual experience for customers. The big question of 2020 was how do we keep customers connected to our business? Online shopping went through the roof. People subscribed to online classes in record numbers. So, how can you jump on this trend? What services do you provide that can be done online? Some restaurants offered a virtual “tasting” menu or made videos showing their kitchen preparing meals. Skincare companies invested in programs that created customer avatars that could virtually try on clothes or experiment with hairstyles or make-up.
  3. Find your company’s purpose. As the younger generations take on leadership roles, creating a meaningful purpose might keep them invested in your business. Millennials want to make a difference, and if they feel your mission is aligned with making this world a little better, they’ll be completely on board. If you haven’t tied your mission to a purpose, this is a great year to start. Maybe partner with a non-profit or find a way to bring your product or services to underserved communities.
  4. Generate authentic social content. In 2021, connection is commerce. Tell your story through your social media platforms with authentic content, engaging video, and virtual interaction. Some companies brought their social media creation in-house last year and that will continue as a way to control the narrative. Create a behind-the-scenes series that lets customers meet your team, watch the development of your product, or get to know the CEO. This is also a great time to share your company’s purpose by getting your audience engaged with online events and fundraisers.

2020 taught us to be flexible, creative, adaptive, relatable and to cut out unnecessary meetings, red tape, and disconnection. This year, it’s time to double-down on those practices to keep your business growing. Have fun as you discover a whole new side to your business.

Peri Kinder is a Happiness Coach, Certified Yoga Teacher, Meditation Instructor and Humor Columnist, and the owner of Life & Laughter Coaching

3 Steps to Better Leverage Your Marketing Data

3 Steps to Better Leverage Your Marketing Data

By Chrisella Herzog, CEO of Humble & Hustle Studios

Analytics are key to success in your digital marketing, no matter what industry you’re in or what size your business is. Digital platforms provide so much data and it’s revolutionary for small businesses to have access to all this information and relatively cheap market research.

But data is only as good as what you do with it. If you don’t understand what your data is telling you, you’re missing out on key business insights that can help you grow.

When you start to look at your analytics, there are three basic steps you can take:

1) Define your goals. If you start with your goal in mind, the data will tell you much more clearly how your business is doing in reaching those goals. Different goals will require you to collect and track different data points.

2) Understand which statistics match your goal. If your goal from an ad campaign is to increase your sales, then running an ad and tracking data that increase your follower count isn’t the most effective way of reaching that goal.

Here are a few basic terms you should know and understand when starting a new campaign:

a) Clicks vs. Landing Page Views: Have you ever accidentally clicked an ad, then hit the back button before the page loaded? You’re not alone! Digital platforms measure clicks and landing page views differently. A “click” is every time someone clicks your post or ad; a “landing page view” is when they click and allow your site to load before navigating away.

b) People Viewed vs. Impressions: These two data points are related, but not quite the same. “People Viewed” is the number of people who have seen your post or ad. “Impressions” can be much higher, but that can be because the same person could have seen the post multiple times.

c) Lead: A lead is measured as someone who clicked on a button that entered them into your sales cycle. That could mean they downloaded a lead magnet or they scheduled a call with you.

d) Conversion/Purchase: A conversion is measured as someone who came to your website and made a purchase or signed up for a service. Depending on your sales funnel, this could also be someone who requested an estimate.

3) Track your data. This is so important to know how your marketing campaigns are performing. Are you increasing the number of people coming to your website? Are your ads working, but getting more expensive? Create a simple spreadsheet where you can bring all this data together to look at over a period of time.

All of this information can be confusing and overwhelming — not to mention time-consuming — for an entrepreneur or small business owner trying to serve their customers well. This is where a marketing expert can step in to guide you to the most important data points.

If you’re ready for some assistance in this area, schedule a call with the Humble & Hustle Studios team!

Marketing for the Holidays

Marketing for the Holidays

By Peri Kinder

If the thought of the upcoming holidays makes you want to retreat to an isolated cabin with a case of wine, you’re not alone. But you would be missing out on some unique opportunities to connect with your customers and strengthen bonds in your community.

We’re all so over COVID-19, but if it’s taught us anything, it’s that we are flexible and adaptable when it comes to running a business. This flexibility and creativity come in handy as you start marketing for the holiday season.

Here are three tips to help get you started:

Know your audience: There’s a good chance your customers are struggling. With job loss, cutbacks and insecurity at an all-time high, your clients might want to “get through” the holidays, instead of “celebrate”. It might not be time to roll-out your $10,000 holiday vacation retreat to Venice. In other words, read the room.

There are several ways to understand your client base and get valuable info you can use this season.

Engage with customers through messaging, phone calls or personalized emails, interacting with each person as an individual – not a potential sale. Ask meaningful questions and listen intently to what they say.

Create a survey, asking customers what their biggest challenges are this season or what they foresee for their future. Once you gather data, customize products, services and engagement opportunities for clients that resonate with their desires.

Create gift packages: Based on feedback, create gift packages your customers would want for themselves or to give to people they love. Offering gift baskets or promotions at different price points gives clients options when it comes to supporting your business. Maybe this season is a good time to launch an inexpensive online course or a scaled-down version of your most popular items.

Connect with a non-profit: People are inherently good. Even in these crazy times, people are volunteering and donating with many organizations recording the highest levels of donations in years. Find a non-profit your customer base would support (again with the feedback) and get creative as you launch a promotion or event that will benefit everyone involved. (Keep it safe, people. Wear a mask. SMH)

We’d love to hear your holiday marketing ideas. If you have something to share, submit your blog idea here.

Have a wonderful, successful and healthy holiday season!

Peri Kinder is a Happiness Coach, Certified Yoga Teacher, Meditation Instructor and Humor Columnist.

Rebecca Yates, Ark Insurance Solutions

Rebecca Yates, Ark Insurance Solutions

Meet Ms. Yates! She is the Superwoman Healthcare Guru! With all the craziness around healthcare these days, it’s great to know there is someone out their who can decipher it all and bring it down to our level and help us understand what we need! It’s renewal time ladies, go check out her site, get your healthcare straightened away, and pour yourself a glass of wine because you know she’s gotten you the best deal around!

Share something about yourself that can’t be found on your resume.
I love to do home improvements. I spent 10 years fixing up an 1891 Queen Anne Farmhouse. My mom and I remodeled every inch of it. I’m always looking for little projects or things to build.

Who is/has been your role model/mentor? And what is one key thing they taught you?
As a child I was raised by a single mom who worked as a secretary. She enrolled my brother and I in the Big Brothers/Big Sisters program. The volunteer who acted was my Big was a mortgage broker. It was the first time I had seen a strong professional woman making her way in the world. She really opened my eyes to opportunities that I wouldn’t have seen otherwise!

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Egypt. I wanted to be Indiana Jones when I grew up!

What is a motto or phrase you live and/or work by?
Love More, Work Hard, Dream Big, Travel Often

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I’m really enjoying the Pumpkin Plan right now. I bought because I’m obsessed with pumpkins (I LOVE to grow them) but it has been great at getting me to narrow my focus to what I’m really good at.

Any last words of wisdom to share with UTWNG members and future members?
The most valuable thing in life is your relationships with others. Put it first.

Check out her services

Pamela Martinson Olson, Native Flower Company

Pamela Martinson Olson, Native Flower Company

The words Inspired Beauty always come to mind when I see one of Pamela’s floral arrangements! The quiet nature of each bouquet has it’s own presence and invites one to take a moment to appreciate the little things in life. Pamela and her team are always there to help create the most perfect arrangement for whatever you need! I know, because I am one of those last minute people who come up with crazy requests! Not only does she deliver, but it is always beyond what I could have possibly thought possible! Stop by her shop sometime and treat yourself to some flowers! They are happiness all wrapped up with a bow!

Share something about yourself that can’t be found on your resume.
I once studied Kung Fu and achieved my orange belt.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My mom was my greatest role model and mentor. She encouraged me to find and foster my talents, and she supported my creativity and interests. She taught me to work hard, be kind and maintain a level of humility.

 If you could travel anywhere in the world – money is not an issue – where would you go and why?
Scandinavia for 6 months, to trace my Swedish ancestry and my husband’s Norwegian lines. I want to enjoy it in summer and fall for fly-fishing, and in winter for skiing.

What is a motto or phrase you live and/or work by?
In addition to “paying it forward,” I am also a big believer in taking personal responsibility for your own actions, mistakes, and successes. Here are two quotes I like:

“In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.” Eleanor Roosevelt

“The victim mindset dilutes the human potential. By not accepting personal responsibility for our circumstances, we greatly reduce our power to change them.” Steve Maraboli

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I don’t have any! I draw inspiration from poets, CEOs, fellow designers, farmers, my book club…anyone with some wisdom to share. And everyone has some insight to help you if you listen. I enjoy books about naturalism, botany and birdwatching.

Any last words of wisdom to share with UTWNG members and future members?
Always be learning. You may think you know your business but there are always new ways to enhance what you do. Trust your gut. Maintain your integrity. Oh, and wine. Never run out of wine.

Diane Sheya, Salt Lake Culinary Center

Diane Sheya, Salt Lake Culinary Center

Diane and her team at the Salt Lake Culinary center put on some super fun cooking classes for adults as well as kids! I have had the privilege of being part of a few of their events and what fun did we all have! Diane truly embodies Julia Child’s trail blazing demeaner as she creates engaging classes that not only teach you tools of the trade, but creates a fun environment as well! I feel it all goes back to her living mantra of Don’t Act Your Age! Her lighthearted spirit ads that certain “je ne sais pas” secret spice to everything she creates!

Share something about yourself that can’t be found on your resume
I was on the Olympic committee that interviewed potential volunteers to help with the 2002 Winter Olympics and then was a supervisor at the center where all the volunteers, officials and media received their uniform and accreditation.

Who is/has been your role model/mentor?  And what is one key thing they taught you?
Julia Child has been one of my role models.  She was a trail blazer, bold, intelligent and not afraid of uncharted waters!  (Besides learning how to cook from her cookbooks)

If you could travel anywhere in the world – money is not an issue – where would you go and why?
The first place I would travel would be Vienna Austria.  Our son and daughter in law live and work there and it’s always great to spend time with them.  From there I would visit all the European countries we have not been to yet.  Learning about food and culture of other countries fascinates me.

What is a motto or phrase you live and/or work by?
My motto is “Never act your age” (Especially at my age!!) and  “If you’re not having fun in the line of work you do-get out and find your passion!  Life is too short to be miserable every day”

Who is your must-listen-to or must-read author blog or video blog?  How do they inspire, motivate, encourage and/or help you?
I really enjoy Simon Sinek, his book Start With Why is inspirational for me.  I like his Ted Talk on the same subject of WHY we do what we do.  I’m also inspired by the plethora of cooking magazines I receive every month-I try to cook something from each issue and learn a new technique or use an ingredient I’m not familiar with. My husband loves it when we’re in ‘test kitchen’ mode!

Any last words of wisdom to share with UTWNG members and future members?
Get involved!  I joined last November and have met so many inspirational and fun women and look forward to meeting more of you!

Jacqueline Morasco, The Spirited Practice

Jacqueline Morasco, The Spirited Practice

It has been way too long since Ms. Jacqueline Morasco and I have sat for tea! It is always so refreshing and rejuvinating to sit with Jacqui and hear about all the new ways she in incorperating mindfulness into all that she does. Her Spirited Practice blends yoga, mediation, and mindfulness in a way that is accessable to the busy and bustling ladies.

Share something about yourself that can’t be found on your resume.
I started my first successful business when I was 10.

Who is/has been your role model/mentor? And what is one key thing they taught you?
There have been a number of strong women in my life. The most influential, was Sandra Cointreau. She was the first female civil engineer at NEU and to this day travels the world helping developing countries figure out ways to deal with their waste. She’s also an accomplished artist and shaman. She saw something in me when I was young that I didn’t know was there. She invested time and money in me, employed and mentored me until I believed in myself. She taught me to believe that women are strong, capable and able to do anything they set their minds and hearts to.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I love to travel and have fulfilled many of those dreams. Still on the list is New Zealand, among others. I love going to places that are innately beautiful and pristine and not overly destroyed by human “development.”

What is a motto or phrase you live and/or work by?
Be kind, work hard, smile often, stay loyal, be honest, travel when possible, never stop learning, and love always.

 Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Danielle LaPorte and Michael Meade. I can’t choose between the two because both are inspiring in different ways. They both tell it like it is, are creative and believe in the power of authenticity, truth and love.

Any last words of wisdom to share with UTWNG members and future members?
Thank you for being a supportive and pretty funny group of women.

Shantel Reitz, Core7 Fitness

Shantel Reitz, Core7 Fitness

I had the pleasure of meeting Ms. Shantel at the Women’s conference. Not only is she a firecracker full of energy in the fitness world, but she rocks the marketing realm. If you were to take integrate some wisdom this wednesday, then take these tidbits in: Stop Doubting Yourself! and Love Out, let loose the love and let it radiate outward!

Share something about yourself that can’t be found on your resume.
I love to travel to unique places all over the world.

Who is/has been your role model/mentor? And what is one key thing they taught you?
I have many roll models and mentors in life. I have been blessed to have people surrounding me that will guide me in different areas, from marriage, to personal, and business. One key thing that I have learned is the ability to let go of things I have no control over, and to take hold of what is in my control. It allows me to limit stress on things that I cannot change.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
My list is so long, I don’t even know where to begin. We are hoping, within the next couple of years to hit up Cuba, Belize, and Cambodia… but I could change my mind at any second.

What is a motto or phrase you live and/or work by?
Love out.

To me, this means that I am sharing love from the inside and sending it out to those I interact with. You have to love internally before you can send it out to others. I envision a radiating glow within that I want to send outward.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I am a freak about anything John C. Maxwell produces. I have been a huge fan of his for decades! I love anything that teaches and helps me to be a better leader and culture builder.

Any last words of wisdom to share with UTWNG members and future members?
Stop doubting yourself.

Jenn Kikel, K Real Estate

Jenn Kikel, K Real Estate

Holy Wow! What an inspiration reading Jenn Kikel’s words! A woman who not only pushes herself, but walks the talk as she inspires others! No Fear, Ladies! Set a goal, scare yourself, and then go for it!

Share something about yourself that can’t be found on your resume.
Something that people wouldn’t know about me from my resume is that my parents are both deceased and have been for the majority of my life. They were both entrepreneurs and raised me to go after anything that I desired so that’s where my drive and ambition comes from.

Who is/has been your role model/mentor? And what is one key thing they taught you?
My role model has always been my mom. She was a single mom when I was 11 years old after my Dad’s suicide. I learned a lot about being independent, goal oriented, driven, and passionate about each of our dreams by watching her struggle in many ways financially and personally as I was growing up, but she was always the best leader, mentor, mother, grandmother to my kids, and businesswoman that a little girl could have in her life. I’m very lucky.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
If money wasn’t an issue, I would travel to Germany with my daughters to research my family history. We are mainly German on both sides and since my parents and all my grandparents are all deceased, I don’t have anyone to ask questions to about my ancestry. My daughters have expressed interest in going there one day.

What is a motto or phrase you live and/or work by?
No Fear. I set a goal for myself yearly to work towards achieving something that scares me and stretches me in many ways. I tend to run, not walk towards goals that create fear in myself some way. I’ll either learn from failing or achieve something amazing!

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Barbara Corcoran– I absolutely love her style and the fact that she created a huge empire off of barely any financial resources. She definitely inspires me and we’ve actually emailed eachotherJ

Any last words of wisdom to share with UTWNG members and future members?
Have a vision board and look at it daily- set one uncomfortable giant stretch goal and two small goals for the year. I do this every year and I always achieve my goals because I’m constantly thinking about them and working towards them in everything that I do all year long.

Member Feature: Karin Palle, The Center for Entrepreneurship at Westminster College

Member Feature: Karin Palle, The Center for Entrepreneurship at Westminster College

Our Fearless Leader… Karin Palle!

We are excited to not only have a blog, but to have the opportunity to feature the incredible members of the Utah Women’s Networking Group. We thought it would fitting to start with the leadership of the group.

Ladies and gentlemen, let’s give a standing ovation for the President of the UTWNG, Ms. Karin Palle! Although Karin is not the original founder of the group, she is definitely the engine behind its growth and success over the last six years. She is very passionate about women gathering together to learn, inspire one another, and develop deeper relationships. She is quick to tell anyone that the UTWNG is not about sales, self-promotion, and growing your business. That may happen, but only as a result of genuine relationships.

Now believe it or not, Karin does have a job outside of the UTWNG. She is the Director for The Center for Entrepreneurship at Westminster College. If you know anything about Karin, you know her passion for entrepreneurs at all levels! You will be hearing more about the Women’s Entrepreneurial Conference she is spearheading in April.

We asked Karin to take our six questions for a test drive:

Share something about yourself that can’t be found on your resume.
I was secretly married on 12/12/12 at 12:12 p.m. with 12 witnesses by Mayor Kelvyn Cullimore (Cottonwood Mayor) on my lunch break and my husband took me to Chipotle for lunch to celebrate. LOL!

Who is/has been your role model/mentor? And what is one key thing they taught you?
Public figures – Ellen DeGeneres and Oprah Winfrey – I learned the power of giving back and making a difference in my community. And, I definitely want to share Ellen’s mantra: be kind to one another.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
China – I would love to develop a woman’s networking group (yes – big aspiration) and spread the word of entrepreneurship.

What is a motto or phrase you live and/or work by?
Collaborating is more powerful than competing.
Giving is better than receiving.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Believe it or not – the UTWNG Facebook page. I learn more from our members than anywhere else. Their willingness to share their expertise is invaluable.

Any last words of wisdom to share with UTWNG members and future members?
If you focus on building relationships and sharing your knowledge and expertise, the UTWNG will be a valuable tool for your personal and professional growth.

Now when you see Karin hosting an event you can heckle her with your new knowledge! But in all seriousness, please take time to get to know Karin. We can guarantee that she wants to get to know you. She cares deeply about the UTWNG members, and about creating a meaningful environment for each and every one.

Member Feature: Michelle Carman, AGF Property ManagementPlus

Member Feature: Michelle Carman, AGF Property ManagementPlus

And We Present to You… Michelle Carman!

As a new feature of the Utah Women’s Networking Group, we are highlighting members each month. To start 2017 off on the right foot, we thought it would be fitting to introduce you to the faithful directors of this dynamic group.

Please allow us to introduce you to our Director of Community Relations Michelle Carman. When Michelle is not actively looking for new organizations for the UTWNG to partner with and support, she is busy managing her company AGF Property ManagementPlus. The company handles both commercial and residential property management – taking the stress out of owning investment properties. They serve Salt Lake County, Magna to the Wasatch Front, and Saratoga Springs to North Salt Lake. They even assist with rentals. As Michelle always says, “Just remember that I am your personal bulldog with lipstick.”

She may be a bulldog with lipstick when it comes to business, and who doesn’t want that? But on a personal level, Michelle is a woman with a gentle heart, great sense of humor, and probably has a hug waiting for you.

We asked Michelle to answer our six questions and here is what she had to say:

Share something about yourself that can’t be found on your resume.
I love to help people. I like to make sure I can do something nice for someone at least once a day. Whether it be money, food, letting them cut in line, a hug, a smile…. at least something to brighten someone’s day.

Who is/has been your role model/mentor? And what is one key thing they taught you?
When I joined a BNI group I met a gentleman that found me lost and confused. He taught me how to come out of my box, enjoy speaking, and the love of networking. Not too bad for a wall flower.

If you could travel anywhere in the world – money is not an issue – where would you go and why?
I think if I could just go on a cruise ship and sail all over, I would totally love that. My love is waterfalls and if I could go see more of them, that would make me happy.

What is a motto or phrase you live and/or work by?
Communication, patience and give.

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I am not a reader or blog follower, but I do listen to BNI podcasts the most and they are done by Ivan Misner.

Any last words of wisdom to share with UTWNG members and future members?
Embrace this group, the women, and the lessons that are given you each day. We have incredible women in this group and you can learn so much and gain some amazing friends.

We are so grateful that Michelle is part of our leadership team. She is a great advocate for the UTWNG and the relationships that blossom from being involved. Please be sure to say hello to Michelle at our next event!

Member Feature: Tracey Dean, Tracey Dean Financial

Member Feature: Tracey Dean, Tracey Dean Financial

The One, The Only… Tracey Dean! 

Each month we will highlight a member of the Utah Women’s Networking Group. To kick off this new feature, we thought it would be fitting to introduce you to the faithful directors of this fabulous group.

Tracey Dean FinancialFirst up is none other than Tracey Dean of Tracey Dean Financial. To best understand how Tracey makes a difference in the world every day, here are her own words, “I am a holistic financial adviser specializing in small business planning and those in transition; new marriage, children, loss of loved one, divorce or retirement. I am here to take care of your most pressing needs. I take a needs analysis approach to help plan your individual financial blueprint to steer you to success. A fun, easy approach, that’s my goal.

Tracey serves as the Director of Events for the UTWNG. She works hard to find great venues and opportunities for members to gather together to network, build relationships and wherever possible support a worthwhile cause. And if you attend our monthly luncheons or breakfasts, you have definitely seen Tracey in action.

We have six key questions and here is what sweet, funny and direct Tracey had to say:

Share something about yourself that can’t be found on your resume.
Pretty much everything. I’m best known for my smile and for making people laugh because I am so damn funny.

Who is/has been your role model/mentor? And what is one key thing they taught you?
This is always a tough question for me, I really do not have a meaningful mentor or role model… other than Warren Buffett, I would love to pick his brain if just for one day!

If you could travel anywhere in the world – money is not an issue – where would you go and why?
Vietnam. Up until a few years ago, I hadn’t realized the beauty. Let alone the history, as my dad fought in the Vietnam War. I’m incredibly intrigued by this amazing country.

What is a motto or phrase you live and/or work by?
I know it sounds cliché, but based on my near-death car accident, I always say, “Life is too short” and “Work hard, play harder!”

Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Michael Kitces is a very successful financial advisor and he has a blog, Nerd’s Eye View. His insight into my world is amazing and extremely helpful. However, I am addicted to any TED Talk in any industry.

Any last words of wisdom to share with UTWNG members and future members?
Show up and participate. Share your insight when others are in need and… sponsor everything I ask!

We hope you enjoyed getting to know a little more about Tracey. Next time you are at an UTWNG event, walk over and say “hi” to Tracey and thank her for her dedicated service. She’s awesome and we are thrilled she is part of the leadership team.

Learn More About the Utah Women’s Networking Group

Learn More About the Utah Women’s Networking Group

Welcome to the Utah Women’s Networking Group!

To become a member, request to be added, and/or fill out our application please visit this link: http://goo.gl/forms/NIHjZJQLli.

Before engaging on the Utah Women’s Networking Group (UTWNG) Facebook Main Page or Utah WNG Business Resources Page, please see our Do-s and Don’t-s Page at: http://bit.ly/290x8nx

VISION
We aspire to be the ultimate women’s networking model for business owners, professionals and women looking to build valuable relationships. Our services connect members with the people, resources, encouragement and inspiration to be the most successful woman they can dream to be.

MISSION
The Utah Women’s Networking Group empowers and supports women throughout Utah by:
1) Connecting members with like minded business owners and professionals through events and social media
2) Educating members through events and valuable discussions
3) Providing members with resources and referrals to grow their business or in their personal lives
4) Inspiring and encouraging members to live their dreams and to accomplish what they are truly passionate about
5) Supporting local nonprofits that provide valuable services to the community

We value building long lasting relationships over promoting ourselves. Selling is not a primary objective of the members of this group.

To promote our members, Ambassadors have access to a Directory that is used to connect members when referrals are requested.

We host luncheons the 3rd Wednesday of the month (subject to change). We also host luncheons in Provo/Orem, Davis/Ogden, Breakfasts, Evening Mixers and Fundraisers.

We encourage members to attend at least two (2) events a year (the more you attend, the more value you will receive from your membership). We also encourage you engage in conversations on our group pages to gain trust and build relationships.

We ask members only recommend/tag members when someone asks for a resource. If you wish to recommend non-members, private message the member making the request.

Keep posts simple and non-complicated. Promoting products and/or services is allowed on our Utah WNG Business Resources Page once a week. Members that do not follow the guidelines regarding posts will have their post deleted and risk being removed from the group.

Should you become a member, we hope you will maximize your experience by being respectful of our culture of putting others first and providing honest, trustworthy and positive feedback and information.

If you send in your information through the link and you do not get approved within a week, email us at Ambassadors@utwng.com.