2022 Virtual WEC Conference
April 20, 2022
8:00 am - 4:15 pm
The WEC Planning Committee is proud to host the Women’s Entrepreneurial Conference virtually on Wednesday, April 20th from 8:00 a.m. to 4:15 p.m. This year’s theme, The Magic of Digital Marketing, will provide a variety of breakout sessions to inspire entrepreneurs in any stage of business. The morning Welcome and afternoon Grant competition sessions are no cost presented by our sponsors the nasdaq Foundation, Chase Bank, American Express, Mountain West Small Business Finance, the Salt Lake Community College Goldman Sachs 10,000 Small Businesses Program and the Utah Micro Loan Fund. The main sessions will feature presentations on Digital Marketing Strategy (morning), Harnessing the Power of Videos & Pictures on Social Media (lunch) and the WEC Grant Final Competition (afternoon).
Besides the main sessions, the Conference will include 3 Breakout Sessions (1 hour each with a choice of 3 topics). The topics are based on knowledge level of Digital Marketing: Beginner, Intermediate & Knowledgeable. The details are:
Date & Time: Wednesday, April 20th – 8:00 a.m. to 4:15 p.m. – Agenda Below
Costs: All Day Early Bird Tickets: $ 29.00/person; $ 39.00/person All Day Registration; Last Minute Louie Tickets: $ 49.00/person – includes all main sessions and one vote for the People’s Choice Grant during the Grant Competition; $ 19.00/person for Lunch Time Presentation only. All proceeds from sponsorships and participation directly funds next year’s WEC Grants.
A google form will be sent to individuals to confirm which breakout sessions they would like to attend. The link for the conference will be sent to registrants the day prior to the Conference. We will do our best to manage the webinar technology but ask that all participants become familiar with the webinar tools prior to the event. There will not be any on hand technical support.
We hope you will join us April 20th for a day of expert panels, motivating information and inspiring pitches from our Grant Finalists!
8:00 to 8:30 a.m. – Virtual Networking
8:30 to 9:15 a.m. – Welcome & Introduction to Digital Marketing Strategy
9:15 a.m. Breakout Session # 1 – Choice of One Breakout Session: Effectively Finding Your Customer on the Right Platform – Maximizing Your Website – Tracking the ROI of Social Media
Break 10:15- 10:30 a.m. – Chair Yoga Break
10:30 a.m. Breakout Session # 2 – Email Marketing & Campaigns – Tools to Manage Your Social Media Accounts – Effective E-Commerce Strategy
11:30 a.m. to 12:00 p.m. – Open lunch – we encourage participants to order from locally owned women owned restaurants/food markets
12:00 p.m. – 1:00 p.m. – Introduction to Grant Winners, Sponsor Information & Harnessing the Power of Videos & Pictures in Social Media
1:00 p.m.- 2:00 p.m. – Breakout Session # 3 – Choice of One Breakout Session: Digital Advertising – Tik Tok & Other Social Media Trends – B2B Digital Marketing Strategy
2:00 p.m. to 2:15 p.m. Chair Yoga Break
2:15 p.m. to 4:00 p.m. FINAL GRANT COMPETITION!
Venue: Virtual Workshop
You will receive a reminder with the workshop link prior to the event